introduction
The whole theme of this mixtape is that there is always a line of decisions to follow/make, or the "root", and down it, you should pivot with your eyes forward.
root (single)
The reason for this being the single was the fact that it was the first song written for this mixtape, and it is the core of what the mixtape is about, even being placed in the middle of the tracklist to emphasize it's theme.
PROMO/VISUALIZER for root (single)
For promotion for the root (single) I set out to release a trailer/visualizer that included lyrics of the chorus of the song. The fast movements are supposed to visually represent the overwhelming line of decisions you follow down the "root".
MATERIALS IN USE:
IPHONE CAMERA
PROGRAMS IN USE:
PREMIERE PRO
FINAL CUT PRO
MATERIALS IN USE:
IPHONE CAMERA
PROGRAMS IN USE:
PREMIERE PRO
FINAL CUT PRO
PROMO/VISUALIZER for root (mixtape)
In similar style to the disposable2 (demos) promo (as this was released in tandem with root(mixtape), I wanted to come at this with, again, a "bare bones" kind of approach.
MATERIALS IN USE:
IPHONE CAMERA
PROGRAMS IN USE:
PREMIERE PRO
FINAL CUT PRO
MATERIALS IN USE:
IPHONE CAMERA
PROGRAMS IN USE:
PREMIERE PRO
FINAL CUT PRO